The difference is one site gets lots of targeted free search engine traffic while the other site is on page 99 of Google at best. That’s right—traffic and lots of it. Many people believe that content is king, but that’s like putting the cart before the horse. What good is the world’s greatest content if nobody ever finds it? But all traffic is not created equal. You could run up your credit card balance with pay-per-click traffic hoping for a decent return. And if you are lucky



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